Sunward Belgium Subsidiary- Sunward Europe Heavy Industry NV Grandly Opens
On April 25, the global construction machinery enterprises focused their attention on INTERMAT Pairs. On the same day, Sunward Belgium Subsidiary- Sunward Europe Heavy Industry N V grandly opened.
On that day, a total of 150 people including Herman Reynders, governor of Limburg Province of Belgium, Mr. Andries Mark， the chief of cabinet of government of Flanders，Chairman of the Board of Sunward, chief expert He Qinghua of Sunward and the representatives from Belgian Import & Export Trade Bureau, Belgian Government Business Bureau and Limburg Development Council presented at the opening ceremony.
All along, the high-end European and American markets have been valued by the global construction machinery enterprises, and whether they can enter the market has become an important symbol to measure the strength and global position of an enterprise. The European market has long been a focus of the international business of Sunward. As early as 10 years ago, Sunward’s small construction machines entered the market for good performance and excellent quality, making Sunward the earliest Chinese construction machinery brand in the European market. Now, it has nearly 10,000 units of equipment.
Known as ‘the crossroads of Western Europe” The Kingdom of Belgium has a very important strategic position. Establishing subsidiaries here Sunward is striving for opening the whole European market and providing more efficient services for customers with sufficient machineries and spare parts inventory”, He Qinghua, president of Sunward Equipment Group, said at the establishment ceremony of the subsidiary. Covering a plot area of 8,000 square meters, Sunward Belgium has 4,000 square meters of indoor storage. In the next few years, Sunward will make continual investments to forge Belgian subsidiary into a new company integrating service, assembly and sales and gradually extend its service network to more European countries, boosting the international marketing of Sunward to a newer and higher level.
As the most typical equipment manufacturing enterprise developed in the context of China’s new industrialization, Sunward started business with its chairman’s invention patents and has formed its unique pilot innovative model, developed a number of “exquisite”, “new” and featured products and promoted the enterprises’ rapid development. It has now been ranking among the world’s top 50 construction machinery enterprises.
In recent years, Sunward meticulously operated its domestic market and has made constant breakthroughs, what’s more, new progresses has been made in such overseas markets as Europe, America, Asia, Australia and Africa. Today, Belgian subsidiary is officially opened, and this will surely promote the further reinforcement of Sunward in the European market, opening a new chapter of win-win development with partners.