Sunward Shines at High-end Market
April 11 to 17, Bauma 2016, the world’s leading trade fair for construction machinery, building material machines, mining machines, construction vehicles and construction equipment was held in Munich, Germany. Sunward has displayed 23 newest equipments, which shows its “leading innovation” theory achievement.
12 years ago, Sunward excavator exported to Europe in batches and became the earliest Chinese construction machinery brand entering to Europe with independent intellectual property rights and self-owned brand. In recent years, Sunward increases the investment to international markets and sets up more than ten overseas branches and subsidiaries, such as Europe, North American and operate locally, which is a comprehensive platform of sales, parts warehouse, after-sale service, marketing and product research. At present, full range of Sunward products exported to more than 100 countries and areas in batches, excavators are more than ten thousand units in Europe and the market share ranks highly in some European countries.
SWE385FES, the only large hydraulic hybrid excavator in Bauma 2016 drew high attention from many world famous excavator manufacturers. They expressed their admiration for Sunward’s great breakthrough of excavator hybrid technology field when they know the hydraulic hybrid power energy saving technology is the achievement of ten years continuous innovation, and then Sunward developed series of hybrid excavator successfully and accepted by the market. It can save the energy by 30% and increase the efficiency by 25%, which is approved by more than ten thousand hours testing and bulk sales.
Telescopic crawler crane is the typical case of Sunward’s differentiation competitive strategy. Sunward full range of telescopic crawler crane has fullest series and best performance products. SWTC05 telescopic crawler crane is the only one passed CE certificate testing, which performance and appearance has pass the strict testing and high recognition of most professional crane dealer in Europe. On the first day, Sunward signed orders of 90 units cranes. During the exhibition, many clients from North America, Southeast Asia show their interests and are willing to be the dealer.
In the field of underground engineering equipments, Sunward always devotes itself to become a professional provider of engineering construction overall solution. Sunward series rotary drilling rig, dual-power head multifunctional drilling rig, multi-axis deep stirring drilling rig have been working with high efficiency, high performance and high safety in Singapore, Korea, Macao, which was wide spread by clients, so that many contractors from France, America, Singapore, Korea, Australia, Middle east, Africa and India were come to Sunward booth for consultation and won amount of orders.
The Quality and Brand are reflected by public praise. Germany is the high-end market of construction machinery, during the communication with Sunward dealer, they told us a story: In the past, they sold their own brand manufactured by a Chinese factory, the end user said they knew they are made in China at a glance. However, they have distributed for Sunward for one year using SUNWARD brand, due to the good looking and high quality, almost all the customer thought this is a Japanese, Korea or European brand. This story told us that “made in China” construction machineries should be promoted its quality and international status, on the other hand Sunward has the capability to compete with international top brand.
Sunward got a wonderful ending in Bauma 2016. Wish Sunward would become one of world top construction machinery brand in the near future.